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Footwise Podiatry Taranaki

Your next steps

Fill your new clinic days in Stratford and Hawera

You want more bookings and a site that shows people what you do. The website comes first, and below are three ways to build on it.

Prepared for Stephen, Footwise Podiatry Taranaki by Richard, C.E.A Smith ยท November 2026

What you told me

What you are after

  1. You want to fill the extra clinic days you are adding.
  2. Right now, bookings go through two pharmacies and your own mobile.
  3. You don't usually answer your mobile. People text you and you call them back.
  4. Most of the people you see are elderly.
  5. Some of your patients can't look after their own feet, so they come back to you regularly.
  6. You want people to know what to expect before they come in.

Start here

Step one: your website

We built the demo site around the treatments you told us about. It has a booking panel where people start by picking the treatment they need.

Tell us what you want changed. We make the changes and put the site live. Then people can see what you do and what to expect before they book.

Why now: Your extra clinic days start next year. The site needs to be live before then so new patients can find you and book.

How it helps later: Each plan below works through the site. The answering service covers the phone number on it, reminders send patients back to its booking page, and the ads link to it.

From you: Look over the demo and tell us what to change.

$899

setup, then $79 a month

When you are ready for more

Three ways to grow from here

Each plan builds on the one before it. Start with whichever fits, and move up later: nothing you set up is wasted.

Plan 1

Every call answered

Stop losing the patients who ring and get no answer.

$0

one-off setup

$149 a month

from the month it starts

  • When you can't take a call, it goes through to an AI receptionist on a New Zealand number
  • It takes the caller's name, number and what they need
  • Those details come back to you, so you can call them and book them in
  • It covers you when you are with a patient, between clinics or after hours

Why: You told us you don't usually pick up your mobile. With this, anyone ringing to book gets an answer and leaves their details.

Suits: For while your mobile is still one of the main ways people book.

Your time: A few minutes a day to call back the people it took details from.

What I recommendPlan 2 builds on plan 1

Patients back on time

Keep your regular patients coming back when they are due.

proposed
$1,299

one-off setup

$278 a month

from the month it starts

Everything in plan 1, plus:

  • One reminder workflow, built around your regular patients
  • When a patient is due back, they get a text asking them to book
  • If they don't book, they get one more text, and then it stops
  • Once they are booked, they get a reminder the day before
  • The texts only say a visit is due. They never say what it is for
  • We keep it running and fix it if something it relies on changes. You also get one new or reworked workflow each quarter

Why: You said many of your patients can't do their own nail care, so they keep needing you. Reminders bring them back on time and help fill your new days with patients you already have.

Suits: For a clinic where most patients are elderly and need care on a regular cycle.

Your time: About an hour with us to set it up and approve the wording. After that, nothing week to week.

Priced once we know more: How patient bookings get into the reminders depends on where the pharmacies keep their bookings. We need to see that before we can confirm how it connects.

Plan 3 builds on plan 2

New patients in

Bring new patients to your extra clinic days.

proposed
$2,298

one-off setup

$777 a month

from the month it starts

Everything in plan 2, plus:

  • Your ad account set up with tracking, audiences and three first ads
  • Ads for the treatments you named, such as diabetic foot screening and ingrown toenails, shown to people around Stratford and Hawera
  • Enquiries sent to wherever you actually answer
  • We run the ads each week and send you a report on what came in
  • The ad account is yours, and you pay the platform directly

Why: You told us you want to expand and get more customers. This brings new people to the days the website and reminders don't fill.

Suits: For when your regular patients are coming back and you have days left to fill.

Your time: Half an hour a month to read the report and tell us which days need filling.

All prices plus GST. Ad spend is paid to Meta directly, on top.

See it working

How a few weeks could run

Sample data only. Ray and Margaret are made-up patients. They show how calls and reminders would work at your clinic.

Switch plans to see what each one adds.

Your first month on Patients back on time

Week by week

Month 1Starts when you say go, once your website is live

Calls answered, then reminders switched on

  1. Week 1

    Set up the answering

    We build
    • Set up the New Zealand number for the AI receptionist
    • Send calls through to it when you don't answer
    • Give it your treatments and clinic days so it can tell callers where and when you are
    From you
    Tell us which number patients ring and what to say about each clinic.
  2. Week 2

    Test the answering and check how bookings are kept

    We build
    • Make test calls and switch the answering on
    • Find out how Mackay Pharmacy and Roberts Pharmacy record bookings
    • Work out how the reminders connect to those bookings and to your website
    From you
    Introduce us to whoever handles bookings at each pharmacy.
  3. Week 3

    Build the reminders

    We build
    • Write the due-back text, the one follow-up and the day-before reminder in plain words
    • Make sure no text says what a visit is for
    • Set when each reminder goes out
    From you
    Approve the wording and tell us how often your regular patients usually come back.
  4. Week 4

    Switch on and watch

    We build
    • Test every text on your own phone first
    • Switch the reminders on for real patients
    • Watch the first week and fix anything that looks wrong
    From you
    Let us know if a patient mentions a text.

Before we build

What we still need to know

We only build what you need, so these come first.

When someone books through Mackay Pharmacy or Roberts Pharmacy, where is the booking kept? A paper diary, a book, or a system on their computer?

The reminders need to know who is booked and when. Where the bookings live decides how we build it.

Which number should patients ring: your mobile, the pharmacies, or a new number for the clinic?

It decides which number the AI receptionist covers and which number goes on the website.

When the person you are recruiting for bookings starts, will they answer the phone, and on which days?

So the answering covers the gaps and doesn't double up on them.

How often do your regular patients usually come back?

It sets when each due-back text goes out.

Do you have a Google Maps listing for either clinic yet?

It changes how people nearby find you, and what we set up before any ads run.

Start with the website, then pick a plan when it suits you

Reply to this email or call Richard. You can tell us what to change on the demo, ask about any of the plans, or just answer the questions above.

Call Richard: 03 567 1600[email protected]